Uber Buys Drizly, Proves It Has No Real Value

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Uber Buys Drizly for $1.1 Billion Once upon a time, people believed that Uber had some form of value. Its app was revolutionary. Its concept of using ordinary people using their own cars to provide rides was revolutionary. But, it turns out that it wasn’t so much revolutionary, as just the first in an easily replicable line of use-your-own-car apps. Drizly Is Just GrubHub for Alcohol, Which Is Just Uber for Food Uber is paying Drizly $1.1 billion in a desperate grab for any shot at profitability and sustainability. Uber’s acquisition of Drizly proves that there is nothing special about Uber. A handful of engineers, a couple of months, and a few million of funding and anyone can copy Uber well enough. After that, the “special” comes from good old fashioned sales. Building Drizly was a lot less about building an app, and a lot more about signing up liquor stores, and then convincing people that it was worth shelling out $5 to stay on their couch instead of heading down to their favorite liquor store. This was a tough sale pre-Covid. Why pay $5 plus tip for a liquor delivery when you could just swing by your favorite liquor …

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