Kohls Plus Amazon Equals Stock Bump
Weird story going around in market news today that Kohl’s, the American, brick-and-mortar, clothing / household goods chain has experienced a sizable stock bump over news that it will begin accepting Amazon returns at all of it’s 1,000+ locations. Say what? Traffic Equals Sales Whether you are online, or out here in the real world, when it comes to retail, traffic equals sales. For my online web properties, I earn more income, referral fees, ad sales, or commissions from sites that have more traffic. At Kohl’s, more traffic also equals more sales, and so… As you might guess, there are plenty of people who walk into a Kohl’s store with an Amazon-ordered survival knife to return, get the return setup, and walk right back out without even turning their head to look at what Kohl’s has in stock. But, you can also imagine the guy who walks in with his zombie-killing survival knife return, and notices a well-priced pair of binoculars, a pair of cargo shorts, or even a fun new top for his daughter on the way out. These sort of “drive by” buying impulses are the goal of sales, discounts, and advertising. A customer comes in to get …